Frankie’s isn’t just another bar near the beach — it’s a Point Pleasant Beach staple with years of stories, regulars, and character baked into the walls. Our goal is to capture that history in a way that feels real, not manufactured.

We shoot using a curated mix of Super 8 film, 35mm still photography, and modern digital video. Film allows us to lean into the grit, warmth, and imperfections that make Frankie’s what it is — the glow of the bar lights, the movement of a busy night, the moments that feel familiar to anyone who’s spent time there. Super 8 brings motion and nostalgia, while 35mm stills create timeless imagery that feels archival rather than overly produced.

Digital ties it all together, giving us the flexibility and clarity needed for today’s online platforms — from reels and stories to long-form content — without losing the soul of the space.

The result is content that pays homage to Frankie’s history while making it feel alive and relevant online. It doesn’t try to reinvent the brand — it simply brings its character to life in a way that resonates with longtime locals and new faces alike.