What the Data Shows

Homes marketed with professional photography move faster: multiple industry analyses report substantially shorter days on market for listings with professional photos — commonly quoted figures are in the 30% range (and some newer summaries put that number higher). Redfin+1

Buyers rely on photos (and video) to choose what to see in person: surveys show photos are the single most useful feature on an agent’s website for almost all buyers — visual storytelling is where first impressions happen. National Association of REALTORS®

How Great Marketing Shortens Time on Market

Quality visuals reduce friction. Potential buyers self-filter by what catches their eye; professional staging, lighting, and composition let buyers visualize themselves in the space faster, so agents see more qualified traffic in a shorter window. When you couple photos with short, social-first video clips and targeted paid distribution, you expand reach and accelerate buyer interest further. Zillow+1